THE LCDC.CO DIFFERENCE:
Crafting client success
We thrive on the diversity of our client base. From global multinationals to independent entrepreneurs, our approach is tailored to meet the unique and very specific needs of each partnership.
The journey with our clients, like the global hotelier, Accor, and the spirited startup Tribu Eyewear, reflects our adaptability and dedication to meeting the individual needs of each business.
Each client is a universe of possibilities, and we navigate these with insight, creativity, and unwavering commitment.
Cory Litterini
Creative Director, lcdc.co
OUR PROCESS: METHODOLOGY
Our process is grounded in understanding and customising solutions that resonate with the individual client. For long-standing partners like Accor, we’ve developed systems that cater to their expansive needs, ensuring efficiency and effectiveness even under high-pressure demands.
This same commitment to excellence is mirrored in our approach to startups, where we have experience and knowhow to provide not just services, but mentorship, adapting to their quickly evolving needs.
With lcdc.co, expect transparent communication, especially regarding project costs. We believe in honesty and clarity, providing estimates and keeping our clients informed. Our workflow is a balance of efficiency and meticulous attention, ensuring that every project, regardless of scale, is given the utmost care.
ORCHESTRATING SUCCESS:
Navigating the tides of Accor’s global deliverables
In global hospitality, Accor’s enormity stands right at the top. Our 14-year journey with this global powerhouse maps out a landscape of trust, adaptation, and strategic innovation.
It’s been more than a decade since our first project for Accor—a basic and very simple logo variation. Back then, we had no consideration it would grow into a dynamic and expansive relationship across multiple parts of their global footprint, navigating the complexities of such a partnership and maintaining agility amidst a sea of constant requests.
Through consistently good work, trust and loyalty we forged ongoing relationships with multiple Australian-based colleagues. Through our support, they grew and transitioned into new roles. As these colleagues journeyed through the organisation, and world, our partnership adapted and evolved, mirroring the organic flow of their corporate lifecycle, ensuring that each new chapter fortified the bond that time and change have only strengthened.
For most of our clients, a lcdc.co Creative is appointed as key contact for that partnership. In this situation, to manage the ever-growing influx and avoid
overload, we implemented a global email address where requests from across the entire intra-Accor matrix were received, and automatically forwarded to the entire Creative team.
During peak periods, Accor can make up to 50 requests in a single day. A staggering 70% of these are from upper to senior leadership and categorised as business-critical, therefore require immediacy. This approach is not just about managing workload; it’s about orchestrating consistency and a balanced response that caters to urgent demands while nurturing other existing and ongoing projects.
Streamlining receipt of requests from the matrix goes beyond simply managing an increase, it acknowledges Accor as a global business and the different time zones in which they operate. Approximately 25% of requests arrive from time zones up to 10 hours behind, making around-the-clock vigilance a cornerstone of our service ethos. This commitment reflects our dedication to transcending geographical and temporal barriers, providing unparalleled support to a client whose operations never sleep.
lcdc.co’s journey with Accor is a testament to our ability to adapt, evolve, and excel, regardless of scale.
It’s not just meeting expectations but exceeding them, a demonstration of how a small team’s agility can make a significant impact in the global arena. This story is about more than managing workload; it’s about creating a rhythm of success, where each challenge is met with a timely, customised, thoughtful response, ensuring our client’s colossal network thrives through our dedicated support.
EMPOWERING DREAMS:
lcdc.co’s tailored approach to startup success
Our client relationships reflect a spectrum of diversity, from vast global enterprises to spirited solo entrepreneurs. Our partnership with brands like Tribu Eyewear exemplifies our commitment to nurturing startup dreams, blending professional guidance with genuine emotional investment.
Because our approach and process is based around tailoring the solution to the specific client, we recognise and understand that each client, like Tribu, will usually have its own unique vision. We engage deeply, offering strategic advice and flexible support, essential for startups like Tribu. This depth of engagement goes beyond the transactional relationship, fostering a shared journey of growth and success.
Our understanding of the challenges that face new businesses, especially small businesses, like Tribu Eyewear, is what shapes our approach. We’re not just creating designs where the dispatch concludes the relationship; the ideal outcome is to build an ongoing partnership that withstand the test of time, by showing our own engagement in our client’s success through provided concessions, where appropriate and if necessary, and additional support, if and where they may be needed.
Our engagement with Tribu Eyewear, a self-funded startup, demonstrates an ability to adapting both our offer, and the solution to best support that client. In
this instance, a show of personalised support, creativity, and dedication to fostering success against the odds.
Tribu began during COVID, led by an ambitious entrepreneur from Sydney’s Eastern Suburbs and reflects a spirit of self-expression. With a solid understanding of the daunting statistics that new Australian small businesses face, we committed ourselves to offer more than just our services. Our approach went beyond the conventional client relationship, providing mentorship and relevant opinion, strategic guidance, and a more flexible pricing model, all aimed at bolstering Tribu’s fledgling venture.
Our customised strategy involved deep engagement with Tribu, understanding the brand’s core and offering tailored advice to help steer it in the right direction. As our collaboration deepened, we found ourselves not only advisers but partners, sharing in Tribu’s passion and investing our time and resources to bring the brand’s vision to life.
The result was a strong, distinctive brand personality for Tribu Eyewear, resonating far beyond its initial scope. This particular story stands as the successful demonstration of our commitment to going the extra mile for startups, ensuring their dreams don’t just survive but thrive.
lcdc.co’s journey with Tribu Eyewear shows our dedication to empowering the entrepreneurial spirit.
By tailoring our approach to the unique needs of startups, we foster an environment where dreams can flourish. It’s a partnership where success is shared, and dreams have a great opportunity to become reality.
