The Curse of Page Rank
Over the last few years we have learnt enough about SEO to do some good for our clients, and we thought, ourselves.
The one thing we didn’t bank on was what would happen when we finally reached the coveted page one rank in our key search term- graphic design Sydney. We spent 6 months building our arsenal of page rank tools and weapons, and after a hard slog we hit page one. There was much jubilation in the office that day.
The next thing that happened is that the phone started ringing…and ringing quite constantly with a bevy of new entrepreneurs looking for assistance with their graphic design/branding/logo/website. Again much jubilation in the office…until we started to qualify them.
We asked: Do you have a budget? A business plan? Any direction? Any idea at all? Most if not all had no idea, no budget, and little understanding of what their brand or business model was to be. The phone kept ringing with little or no real business as a result. During this time we re-designed our website and as a consequence, we fell back to page 2 for our major search term, and we were quite happy to stay there. We realised that although being on age one for “graphic design Sydney” made us look awesome it did not necessarily attract the clients we wanted to work with.
These days the phones rings with people who have done their research and looked at our work, they search beyond the first page; they are prepared. They come to us with budgets, business plans and dreams. And we love to help them build their brand. The web is great but referrals are even better and that’s where most of our work comes from.
As the old adage goes be careful what you wish for…
