Invest in your web presence | Pandemic Blog Part 5
Honest and clear communication is more important than ever. Ensuring you have some good graphic design, along with a great strategy is the first step. lcdc.co is here to help you build your business during this pandemic and cut through the noise.
Have you been putting off your website design? There has never been a better time to invest in your web presence. Along with the global pandemic, people more than ever are on the web buying, reading, researching and more. If you haven’t got a great website, chances are you will be left behind.
First impressions are everything
In the age of Google, your website is the front door of your business. As the first point of contact between you and the customer, your website’s design determines the way that customers will perceive your brand and judge your entire company. A consistent, well organised website design lets customers trust in your brand and gives them the confidence to make a purchase.
Don’t miss out on mobile customers
In March 2019, 49% of Australians were looking at the Internet through a phone or tablet rather than a computer. If your website has not been made responsive yet (mobile friendly), a poor user experience could have driven away many of your potential customers.
Good web design makes it easy to buy things
A badly designed website could be undermining the potential of an idea that would sell well. Even if a visitor is interested in your service, they have a limited amount of patience. If they can’t quickly find out how to make a purchase on your website, they will look elsewhere. An intuitively designed website can guide visitors to the point of purchase and increase the chance of a sale.
Fast pages sell better
If your website is pretty but loads slowly, they could be doing you more harm than good. 53% of people will abandon a website if it takes longer than 3 seconds to load. A well optimised website will keep visitors happy and give them a chance to reach the point of purchase. Collaborating with professional website designers and developers will let your website load fast and look great at the same time.
Cutting corners can cost even more
There is a constant barrage of ads for ‘free’ websites that sell the idea that they are super easy that anyone can make their own. This usually leads to a heap of hidden costs. The finer details are always left out, resulting in cut corners and a less than desirable outcome.
Does your ‘free’ website have an SSL? This is a requirement for any website these days and ensures the security of user data. Does it contain all the information and elements you really wanted? Probably not. Do you have a domain name purchased? Have you got web hosting set up? A great web designer can help you navigate through the details of your website and ensure it is performing and provides the best possible representation of your brand.
