The Anglican Deaconess Ministries asked us to create their most recent annual report, with a view to giving it a refreshed look from previous years.
We had to respect the existing brand, including the colours and use of plant motifs, but take a fresh approach. We felt everything needed to be clean and uncluttered, the report information needed to be presented in a concise way.
The ADM works across many communities here and overseas. We represented key data with iconography and breakout quotes to highlight ministry activities, allowing readers to take in the report quickly.
The use of plant ‘flourishes’ throughout the report form part of the brand, and marry the cover concept to the content within. It is a true representation of the work ADM does, while forming a strong visual relationship to that work.
“We very much appreciate the work of lcdc.co on our 2018 Annual Report. They delivered a great concept, worked patiently with us on edits and design changes, and ensured that we had a final product we can proudly use to report on the work of Anglican Deaconess Ministries.”
Bonnie Rozorio and Clare Steele – Anglican Deaconess Ministries