Flender is a Siemens Company, world renowned for their manufacture of large scale mechanical drives and gearboxes used in wind turbines and mining. As a large international operation, Flender’s teams were robust and independent. Flender needed a cohesive internal values campaign to celebrate this proactive work flow as well as help keep teams guided. We were approached by Flender to create these assets.
The designs for the internal values campaign needed to speak to Flender’s technical expertise and known standing for quality. They also had to celebrate Flender’s human side—their care for both customers and staff—and tie-in Flender’s “Gearing up for the Future”, a vision of future betterment. The contrasting aspects of cool, mechanical production and warm, human elements are notoriously difficult to align.
With this internal values poster series, we crafted a narrative that brought Flender’s human-centric service philosophy and precisely engineered motors together, and aligned these to their global brand. The posters serve as a reminder of Flender’s past achievements—of educational outreach programs; as a key player in the development of renewable energy; of their impact in national and global industries and economies. This is brought together with a celebration of their staff— the people who make this possible.
With these commitments to both excellence and the community in place, the poster series outlines a future direction for the company for teams to aim for. These assets were then brought into Flender’s communication assets: presentations, email banners and document templates, to become an integral part of their brand. Flender has geared up for the future.