Care for your customer with good graphic design | Pandemic Blog Part 4
Honest and clear communication is more important than ever. Ensuring you have some good graphic design, along with a great strategy is the first step. lcdc.co is here to help you build your business during this pandemic and cut through the noise.
Countless industries are doing it tough through COVID-19, however there are some that are experiencing incredible growth.
Just the other day, while looking for a headset to better conduct video meetings at home, I couldn’t help but notice the price of the most basic headset had risen by at least double. The design of the headset hadn’t changed, but the situation has.
If you’re one of those lucky companies that is growing during this time, think of ways to better connect with your customers. Inflating prices makes customers distrustful and makes them look to your competitors instead. Offer something in addition to the headset, discounts on other products, accessories, or new packaging design to refresh it and make your product seem new.
This will show your customers that you are there to support them, even if it appears insignificant. They’ll come back to you when they need that new keyboard or mouse.
Showing your customer that you care, even if you’re doing it tough is important. Be honest, tell them that your support is valued more than ever and give them something to keep them coming back, especially once the pandemic has passed.
This could be as simple as a small freebie, such as additional meeting time if you are in the professional service industry. It won’t cost you much but the perceived benefit to your customer is immense. If you have a customer that is also doing it tough then this add-on will mean even more.
A final example of customer care can be as simple as well-placed signage to remind people to be socially distant. This not only helps to keep you and your staff safe, but tells your customer that you want them to stay well also. Being COVID safe is one of the greatest forms of care, communicating this with good graphic design is paramount.