How excellent internal communication design can benefit your company
Most companies are aware of the effectiveness of good business to customer communications. But did you know internal communications are equally important?
Just as packaging and advertising can transform the perception of a product, well-designed internal communications can shape a workplace.
Train through good design
Employee training costs time and money. But not training your workforce costs just as much. Inefficient staff take more time to complete tasks than ones that are equipped with the necessary skills. Time and materials may be needed to fix mistakes.
Your staff often represent your company directly to customers, so it’s important for them to leave a good impression. A well designed training program can engage staff during training sessions, and also make employees feel proud to represent a good-looking product.
Motivate with design
If staff see no reason to be productive, they probably won’t. Are work hours being wasted by bored people getting distracted or even looking for other jobs? Regular, effective communication with your staff is a way of showing them that they’re trusted and respected.
Talking to your employees can also show how their contributions are helping the company, and provide an intangible bonus and greater sense of loyalty.
Manage crisis successfully
The most crucial time to communicate with your employees is during a crisis. A badly managed crisis can threaten your brand, but a well implemented internal communications strategy can strengthen your team.
Don’t wait for your employees to hear about the crisis from external sources, which can fuel speculation and bad sentiments. If you are the first channel through which your staff hears about a crisis, it’s much more likely everyone in the workplace will stay calm and cooperative.
Updating your staff in real-time with details about the situation will help them perform their roles in the most efficient way, minimising confusion.
How lcdc.co can help
We have helped many businesses with their internal communications. From email design, internal branding, presentations and communications, through to copywriting and process audits. As with any project, we can assist you with everything from the right language to use, to branding and the right medium for your message.
If you have a internal communications design project you are considering, drop us a note and let’s chat.