Revlon Professional Brands—Reigniting awareness in a diluted brand through the bible
Content creation, design and layout for a comprehensive brand and product portfolio.
Project overview
SERVICES
ENGAGED
Communications
- Tone-of-voice
Content
- Copywriting
- Strategy
Creative/ strategy
- Art direction
- Auditing
- Concept
- Research
- Strategy
Design
- Brand
PROJECT
MODULES
Collation of all existing content. Compile and copywrite new content for all product ranges.
Design and layout for a comprehensive brand portfolio.
OUTPUT AND
DELIVERABLES
-
Brand portfolioDesign and compilation of a comprehensive brand portfolio showcasing Revlon Professional Brands’ full product range. Includes high-quality product imagery, descriptions, and styling tips to serve as a valuable sales and marketing tool.
The client
ABOUT
Revlon Professional Brands, renowned in the beauty sector, stands out for its innovative approach to salon-specific haircare and styling. Specialising in a diverse range of hair products, the company caters to varying hair needs with a focus on professional-grade products.
Emphasising research and development, Revlon Professional Brands continually challenges the norms in technical services, offering a suite of high-performance colour brands and products. Their commitment to professional education and artistic development reinforces their leadership in shaping hair fashion trends and salon services globally.
Background
The brief from Revlon Professional Brands was multifaceted. Our primary objective was to reposition the brand in a highly competitive market, focusing on repositioning the brand’s products in a unified and modern way. This encompassed building a comprehensive brand portfolio, a critical marketing touchpoint that connects with salons and stylists.
Revlon’s extensive range of products and brands required a streamlined approach to showcase their offerings effectively. Our task extended beyond mere design; it involved crafting a narrative that resonated with their target audience.
Our task was to refine and elevate Revlon’s brand presence, aligning it with their legacy of quality and creativity in professional hair care. The project demanded a deep understanding of the beauty industry, innovative design solutions, and strategic content curation to reinforce the market position of Revlon Professional Brands.
Challenges
A key challenge was balancing Revlon Professional Brands’ diverse product range with a unified brand story. We needed to create a cohesive portfolio yet highlight the uniqueness of each product line. Ensuring the brand identity resonated with existing and new customers while reflecting the company’s heritage and innovation in hair care was critical to our strategy.
Solution
Our approach began with an in-depth analysis of Revlon Professional Brands’ current market positioning and brand perception. Understanding their brand essence was crucial in developing a strategy aligned with their goals and values.
Design
The design phase focused on creating a visual language that communicated elegance, sophistication, and innovation – key attributes of the Revlon Professional brand. We chose a colour palette and typography that reflected these qualities, ensuring consistency across all branding materials.
Portfolio
The brand portfolio was a central element of our strategy. We meticulously curated content that showcased Revlon Professional’s product range in a clear, engaging manner. This included detailed product descriptions, usage guidelines, and high-quality imagery that brought the brand to life. The portfolio was designed to be not just informative, but also visually appealing and easy to navigate.
Collaboration
We worked closely with Revlon Professional’s marketing team throughout the project. Regular consultations ensured that our designs and strategies were aligned with their vision and expectations. This collaborative process was key in creating a portfolio representing the Revlon Professional brand.
Throughout the project, our focus was on creating a brand experience that was immersive and memorable. Every aspect of our solution was crafted to reinforce Revlon Professional's position as a leader in the professional hair care industry.
Outcome
The repositioning initiative for Revlon Professional was a success. The new brand portfolio and marketing materials received positive feedback from salons and stylists, enhancing Revlon Professional’s brand perception. Our strategic approach increased brand awareness and engagement, reinforcing Revlon’s position as a leader in the beauty industry.
This project presented an opportunity to showcase our expertise in brand strategy and design, translating Revlon Professional’s distinctive qualities into a cohesive and compelling brand narrative.
