Rydo—Driving business growth through brand storytelling and digital marketing
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Project overview
PROJECT
SPECIFICS
Duration:
6 months
Year:
2022
Lead:
Client referral
Budget range:
$35-40k
SERVICES
ENGAGED
Communications
- Tone-of-voice
Content
- Copywriting
- Strategy
Creative/ strategy
- Analysis
- Art direction
- Auditing
- Concept
- Ideation
- Marketing
- Naming
- Research
- Strategy
Design
- Advertising
- Brand
- Corporate
- Web/ UI
Digital
- Analytics
- Code
- Display
- E-commerce
- EDM
- SEO
- Wireframing
- WordPress
Project management
- Estimating
- Planning
- Implementation
- Web Maintenance
PROJECT
MODULES
Logo and brand guidelines
Website planning and SEO research
Website content writing
Building website visuals and pages
Building eCommerce functionality
Finishing, deployment and testing
OUTPUT AND
DELIVERABLES
-
Brand visual identityDevelopment of a distinctive brand visual identity for Rydo, including logo design, color scheme, typography, and imagery guidelines.
-
BrandmarkLogo files output in various colours, variations and file formats.
-
WebsiteContent, design and build of an informational website in WordPress, integrated with taxi booking capability.
-
Social mediaRecurring design of engaging social media imagery to raise awareness of the Rydo brand.
-
Email newslettersDesign of emails for Rydo’s monthly newsletter.
-
UI DesignUpdate of the logo, icons, colours and design elements within Rydo’s mobile app to be consistent with the rest of the new brand.
The client
ABOUT
Rydo, an Australian taxi booking app, offers a convenient, reliable, and efficient way to travel nationwide.
With a vast network encompassing major cities and regional areas, Rydo connects customers with local taxi and ride-sharing services through a user-friendly platform.
Emphasising safety and customer satisfaction, their transparent pricing, flexible payment options, and 24/7 customer support make them a preferred choice for safe and hassle-free transportation services in Australia.
CLIENT TESTIMONIAL
When it comes to marketing lcdc.co did everything for us. They built our brand, website and digital marketing, which gave us time to concentrate on what we do best. They have enabled me, coached me, and given me the confidence to share Rydo’s story. They are specialists in engaging customers and industry stakeholders and have brought our business great results.
Nickolas Mikhael, CEO – Rydo
Background
Rydo approached us with a multifaceted brief that included reimagining their brand and digital strategy. This encompassed developing a fresh brand identity, including logo design and marketing strategy, and revamping their web design to enhance user experience.
Our mandate extended to optimising Rydo’s social media presence and digital marketing efforts, all aimed at increasing app downloads and user engagement. This comprehensive project required a holistic approach, blending creative design with strategic marketing. It was essential for us to understand Rydo’s market position and user expectations, tailoring our solutions not just to meet but exceed these parameters.

Challenges
A primary challenge was integrating Rydo's extensive taxi network into a cohesive brand story.
We needed to ensure the new brand identity resonated with drivers and passengers, maintaining simplicity and appeal while capturing the essence of Rydo’s innovative product. Balancing user-friendly design with sophisticated branding to appeal to a diverse audience was critical to our strategy. Our overall aim was to create a cohesive brand experience across all touchpoints.

Solution
Our first step was to analyse Rydo’s existing brand, understanding its strengths and areas for improvement. We conducted market research to grasp the needs and preferences of Rydo’s users, both drivers and passengers. This insight was crucial in shaping our approach.
Logo and brand
The rebranding began with the logo design. We crafted a logo that embodied Rydo’s dynamic and modern ethos, ensuring it would stand out in the competitive digital space. The logo needed to be versatile and adaptable for various platforms while retaining a distinctive identity.



Website
For the website redesign, user experience was at the forefront. We aimed to create a site that was not only visually appealing but also intuitive and easy to navigate. The design incorporated elements that reflected Rydo’s brand values of reliability and efficiency. Interactive features were introduced to engage users, giving them a sense of what it’s like to use the Rydo app.

Social media

Our social media strategy focused on building a strong online presence for Rydo. We developed content highlighting Rydo’s advantages, such as safety and convenience, to resonate with the target audience. The content strategy was tailored to each platform, ensuring maximum reach and engagement.
Digital marketing
In digital marketing, we concentrated on driving app downloads. This involved a combination of search engine optimisation (SEO), paid advertising, and email marketing campaigns. The messaging was aligned with the new brand identity, emphasising Rydo’s unique selling points and user benefits.
Every element, from the website to marketing materials, was designed to tell Rydo’s brand story consistently and compellingly.


Outcome
The rebranding and digital strategy overhaul for Rydo resulted in a marked increase in app downloads and user engagement.
Our comprehensive approach effectively communicated Rydo’s unique value proposition, resonating with both existing and potential users.
The new brand identity and digital presence not only reflected Rydo’s commitment to innovation and customer service but also significantly enhanced their market position.
This project demonstrated lcdc.co’s expertise in creating impactful brand stories and digital strategies that drive business growth and customer connection.