Rydo—Driving business growth through brand storytelling and digital marketing

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Project overview

PROJECT
SPECIFICS

Duration:

6 months

Year:

2022

Lead:

Client referral

Budget range:

$35-40k

SERVICES
ENGAGED

Communications

Content

Creative/ strategy

Design

Digital

Project management

PROJECT
MODULES

Logo and brand guidelines

01

Website planning and SEO research

02

Website content writing

03

Building website visuals and pages

04

Building eCommerce functionality

05

Finishing, deployment and testing

06

OUTPUT AND
DELIVERABLES

  • Brand visual identity
    Development of a distinctive brand visual identity for Rydo, including logo design, color scheme, typography, and imagery guidelines.
  • Brandmark
    Logo files output in various colours, variations and file formats.
  • Website
    Content, design and build of an informational website in WordPress, integrated with taxi booking capability.
  • Social media
    Recurring design of engaging social media imagery to raise awareness of the Rydo brand.
  • Email newsletters
    Design of emails for Rydo’s monthly newsletter.
  • UI Design
    Update of the logo, icons, colours and design elements within Rydo’s mobile app to be consistent with the rest of the new brand.

The client

ABOUT

Rydo, an Australian taxi booking app, offers a convenient, reliable, and efficient way to travel nationwide.

With a vast network encompassing major cities and regional areas, Rydo connects customers with local taxi and ride-sharing services through a user-friendly platform.

Emphasising safety and customer satisfaction, their transparent pricing, flexible payment options, and 24/7 customer support make them a preferred choice for safe and hassle-free transportation services in Australia.

CLIENT TESTIMONIAL

When it comes to marketing lcdc.co did everything for us. They built our brand, website and digital marketing, which gave us time to concentrate on what we do best. They have enabled me, coached me, and given me the confidence to share Rydo’s story. They are specialists in engaging customers and industry stakeholders and have brought our business great results.

Nickolas Mikhael, CEO – Rydo

Background

Rydo approached us with a multifaceted brief that included reimagining their brand and digital strategy. This encompassed developing a fresh brand identity, including logo design and marketing strategy, and revamping their web design to enhance user experience.

Our mandate extended to optimising Rydo’s social media presence and digital marketing efforts, all aimed at increasing app downloads and user engagement. This comprehensive project required a holistic approach, blending creative design with strategic marketing. It was essential for us to understand Rydo’s market position and user expectations, tailoring our solutions not just to meet but exceed these parameters.

A rydo taxi in the CBD

Challenges

A primary challenge was integrating Rydo's extensive taxi network into a cohesive brand story.

We needed to ensure the new brand identity resonated with drivers and passengers, maintaining simplicity and appeal while capturing the essence of Rydo’s innovative product. Balancing user-friendly design with sophisticated branding to appeal to a diverse audience was critical to our strategy. Our overall aim was to create a cohesive brand experience across all touchpoints.

Solution

Our first step was to analyse Rydo’s existing brand, understanding its strengths and areas for improvement. We conducted market research to grasp the needs and preferences of Rydo’s users, both drivers and passengers. This insight was crucial in shaping our approach.

Logo and brand

The rebranding began with the logo design. We crafted a logo that embodied Rydo’s dynamic and modern ethos, ensuring it would stand out in the competitive digital space. The logo needed to be versatile and adaptable for various platforms while retaining a distinctive identity.

The brand for Rydo
Rydo promotional images on Google Play
The website for Rydo

Website

For the website redesign, user experience was at the forefront. We aimed to create a site that was not only visually appealing but also intuitive and easy to navigate. The design incorporated elements that reflected Rydo’s brand values of reliability and efficiency. Interactive features were introduced to engage users, giving them a sense of what it’s like to use the Rydo app.

The icons on the Rydo website

Social media

Our social media strategy focused on building a strong online presence for Rydo. We developed content highlighting Rydo’s advantages, such as safety and convenience, to resonate with the target audience. The content strategy was tailored to each platform, ensuring maximum reach and engagement.

Digital marketing

In digital marketing, we concentrated on driving app downloads. This involved a combination of search engine optimisation (SEO), paid advertising, and email marketing campaigns. The messaging was aligned with the new brand identity, emphasising Rydo’s unique selling points and user benefits.

Every element, from the website to marketing materials, was designed to tell Rydo’s brand story consistently and compellingly.

A monthly newsletter for Rydo

Outcome

The rebranding and digital strategy overhaul for Rydo resulted in a marked increase in app downloads and user engagement.

Our comprehensive approach effectively communicated Rydo’s unique value proposition, resonating with both existing and potential users.

The new brand identity and digital presence not only reflected Rydo’s commitment to innovation and customer service but also significantly enhanced their market position.

This project demonstrated lcdc.co’s expertise in creating impactful brand stories and digital strategies that drive business growth and customer connection.

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